Toyota Expects Record Sales In 2012 image

Toyota declared that 2012 is expected to bring a 21% rise in the group-wide global sales, that is 9,58 million vehicles. The company recovers from supply chain disruptions after last year’s flooding in Thailand and earthquake in Japan.

“Sales, including those of Hino Motors Ltd. and Daihatsu Motor Co., will climb to 9.58 million vehicles in 2012, after falling 6 percent to 7.95 million in 2011”, the company said in an e-mailed statement.

This means a 21% rise from 2010 that would top Toyota’s current record of 9.37 million from 2007.

Toyota wants to regain market share after losing in front of General Motors Co. and Volkswagen AG last year.
The company relies on new, fuel-efficient models, such as the smaller version of the Prius hybrid and the Camry midsize sedan to bring back the good old times and revive sales growth.

Toyota expects government subsidies for fuel-efficient cars to raise domestic sales and also the demand of the overseas emerging markets.

Daihatsu Motors, which specializes in small cars, is expected to increase sales with 17% (850,000 cars), while truck maker Hino Motors will probably bring a 23% (150,000 units).

It is a bold plan since the business conditions are still difficult, with the yen near record highs against the dollar. This undermines the overseas competition of vehicles built in Japan.