The Japanese company announced that cumulative global sales of its hybrid vehicles topped the 6 million-unit mark as of December 31, 2013, reaching 6.072 million units, with this latest milestone achieved in just 9 months.
Toyota sells 24 hybrid passenger car models and one plug-in hybrid model in approximately 80 countries and regions around the world. Furthermore, within the next two years, Toyota will launch a total of 15 new hybrid vehicles worldwide, including the new “Harrier Hybrid” in Japan on January 15 and the new “Highlander Hybrid” in the United States in the near future.
The company even calculated that as of December 2013, Toyota hybrid vehicles have resulted in approximately 41 million fewer tons of CO2 emissions—believed to be a cause of global warming—than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimated that its hybrid vehicles have saved approximately 15 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles of similar size.
Toyota has positioned hybrid technologies that enable the use of different fuel combinations, including the component technologies necessary for development of various environment-friendly cars, as core environmental technologies for the twenty-first century. Toyota therefore plans to continue working to raise performance, reduce costs, and expand its product lineup—including that of non-hybrid environment-friendly vehicles—to create vehicles that are popular with consumers.