Toyota Increases US Industry Forecast for This Year image

Toyota announced it increases the US sales forecast for 2013 to 15.3 million units, as it sees strong sales through March.

“It’s a reflection that consumer confidence is really taking off. The individual consumer is feeling more confident about their job, their income,” said Bob Carter, Toyota Motor Sales USA senior vice president for automotive operations.

Back in October, Toyota has predicted that industry sales will reach 14.7 million units this year, after 14.4 million vehicles were sold in the region in 2012. During the first two months of the year sales in the US increased 8.4% and an increase of 6.6% is expected for March. Toyota plans to sell 2.2 million vehicles in the States this year, from which 400,000 Camry sedans.

Over the past two years Toyota has invested more than $1.5 billion in its plants in the US and it continues to expand its Indiana facility and the engine plants from Alabama and West Virginia. Carter added that Toyota is also relying on its new Corolla, which will be unveiled before the Los Angeles Auto Show in November.

“The individual consumer is feeling more confident about their job, their income,” said Carter.