Interbrand’s list of the world’s 100 most valuable brands has again seen on top of the automotive sector – for 11 years in a row – the Japanese automaker Toyota.
The world’s largest carmaker in terms of sales was closely followed by two of the biggest premium automakers globally – Mercedes-Benz and BMW. On the other hand, the brands that topped the ranking overall were Apple, Google and Coca-Cola. They kept their respective places from 2013 and Toyota is slowly moving up the ranks, reaching No. 8 this year, up two positions year-over-year. Toyota has kept its place of most valuable auto brand in Interbrand’s listing since 2004.
The 15th annual ranking, released yesterday by Interbrand, a division of advertising conglomerate Omnicom Group, included in its listing 13 automotive companies – the same as last year. Land Rover entered for the first time in the rankings at No. 91, while Ferrari (98th in 2013) has been written off.
Mercedes-Benz upgraded its position to No. 10 and was closely followed by BMW at No.11. Meanwhile, their biggest German rival, Audi, also moved up the ranks – from 51 to 45 as the company’s value increased 27% to $9.83 billion on sales, good earnings and partnerships – including one with Google.
Other top performers were Volkswagen – up 23% to 13.72 billion, climbing three spots to No. 31. Nissan also had the same value increase, of 23% to $7.62 billion and the Japanese company jumped nine places to No. 56.
Via Automotive News