Toyota Leads Auto-Quality Gains Among Automakers image

Toyota was the leader automaker with the fewest problems to be reported by the US owners for its three year old vehicles.

Toyota’s Lexus luxury unit managed to lead the industry for the second consecutive year, pills with seven of its models topping their segments. Toyota, GM and Honda’s efforts to improve safety helped bring down the industry’s average for problems per 100 vehicles to 126, a record in J.D. Power & Associates’ Vehicle Dependability Study’s 24-year history. According to the study 54% of customers who are satisfied with their vehicle stick with the same brand for their next purchase.

“It’s very clear that the more problems somebody has, the less likely they will be to buy the same brand of vehicle again,” David Sargent, vice president of global automotive research at J.D. Power, said in a telephone interview. “When manufacturers are fighting for every decimal point of market share, that’s a pretty powerful message.”

Among Toyota’s seven models that lead their segments were the RAV4 SUV and the Sienna minivan. It’s amazing that Toyota managed to be the leader even if several of its 2010 models were part of the 10 million cars to be recalled for the unintended acceleration issue.