The European-flavored specification of the latest crossover from Toyota – the C-HR – has just started rolling off the assembly lines in Turkey, while the US counterpart is nearing its debut scheduled for the Los Angeles Auto Show.
There’s a big portion of the market going towards subcompact SUV models at the moment, but clearly the only quirky address you can find is at the Nissan Juke home base. Now, also from Japan, comes another quirky option – the Toyota C-HR. The model has just commenced production at the Sakarya factory in Turkey where other models – such as the Verso and Corolla – are also manufactured. The new C-HR is another example of Toyota’s reinvention from the boring, bland designs of the past, so you’re bound to make an impression in the little crossover.
Toyota Motor Manufacturing Turkey got an infusion of around €350 million and hired some 2,000 people to get the new model going, with production scheduled to hit 280,000 autos per year at the assembly facility. Aside from a love it or hate it design, the C-HR is also the first subcompact crossover packing a hybrid powertrain – which in turn comes from Toyota’s Deeside factory in U.K. It’s the same option as in the Prius, so the 1.8-liter gasoline engine plus electric motor have 120 horsepower (90 kilowatts) and 104 pound-feet (142 Newton-meters) of torque.