Toyota, Mazda and Denso form new EV company image

Toyota and Mazda earlier this year announced a planned alliance that included the former taking a 5 percent stake in Mazda, centered around a new jointly-developed US factory but also electric vehicles.

The previously announced alliance between Toyota and Mazda includes a planned US factory worth $1.6 billion and designed to produce up to 300,000 vehicles from 2021 onwards, but specialists also pointed out the importance of the planned joint development of electric vehicles. Toyota has been thoroughly invested – until recently – in hybrids and fuel cell technology alone, while Mazda lacked the scale to catch up with rivals in the promising electric field. Now they’re going to also team up with global automotive components manufacturer Denso to set up a completely new company dubbed “EV C.A. Spirit Co., Ltd”. The three companies are going to carefully select an initial staff of just 40 people, acting as the core for the new joint development center – and all of them will be fulltime engineers transferred directly from Toyota, Mazda and Denso.

The strategy for the new company calls for Toyota to offer up its TNGA platform, Mazda delivering product planning and expertise in computer modeling-based development, while Denso will contribute with its experience on electronics technologies. The collaboration is said to spawn a wide array of models – from passenger cars to SUVs and light trucks. The trio has pledged equal development resources investments and also announced the collaboration is open for other companies to join in order to hasten development and lower costs.