Yesterday, August 9th, Toyota do Brasil held an opening ceremony at its Sorocaba Plant.

The ceremony was attended by Sao Paulo Governor Geraldo Alckmin, Brazilian Minister of Development, Industry and Foreign Trade Fernando Pimentel, Ambassador of Japan to Brazil Akira Miwa, TDB President Shunichi Nakanishi and TMC President Akio Toyoda.

The newly-opened Sorocaba Plant is expected to begin production of the Etios compact sedan this September, with an initial annual production of 70,000 units. The company invested in this plant around 600 million U.S. dollars and created 1,500 new jobs. The first Etios that will roll off the assembly line will be donated to Pastoral do Menor, a non-profit organization that supports local underprivileged children, part of the auto maker’s ongoing social contribution activities.

Toyoda said: “Fifty-four years since we arrived in Brazil in 1958, I am extremely delighted to be here for the opening of the new Sorocaba Plant and to present the Etios—a true Brazilian car for the Brazilian people—that only we who have made such efforts to know the roads of Brazil can build.”

TDB was established in 1958 and is Toyota’s forefront manufacturing affiliate outside Japan. Between 1958 and 2001 TDB manufactured over 100,000 Bandeirante” (Land Cruiser) SUVs and in 1998 it began manufacturing the Corolla.


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