Toyota reported year-to-date sales of the Prius hybrid surpassed 3 million units.
Toyota introduced the Prius in 1997, being the first mass-produced hybrid passenger vehicle in the world, followed by the second generation in 2003, and the third in 2009. Going from one generation to another the automaker managed to significantly reduce the vehicle’s price and improve fuel efficiency from 28 km/L to 38 km/L.
The Japanese automaker said it will continue to invest in plants in its home market for the further development and manufacturing of hybrid and other cutting-edge technologies and spread them throughout the globe.
Although the Prius surpassed the 3 millionth milestone, Toyota said that it might not be able to reach the target of 250,000 units to be sold by the end of this year in the US. Last year the automaker sold 236,659 Prius Hybrids in the US and this year it hopes sales will be increased by its marketing strategy. During the first half of this year Prius sales dropped 5.1%, while the automaker’s overall sales in the US increased 6%.
“The 240,000 to 250,000 range is kind of where we’re settling our sights for the Prius family,” said Bill Fay, group vice president for Toyota’s U.S. sales.