Toyota Prius Reaches its 15th Straight Month Leading Sales in Japan image

Toyota Prius hybrid leads Japan’s auto sales for the 15th straight month in August.

These results show the customers’ increasing interest in fuel efficiency, but also reflect the importance of the government’s sales incentives aimed at encouraging the purchase of environmentally friendly cars. In August the Prius managed to sell 23,828 units, a decrease of 4.7% on the year. On the second place remained Toyota Aqua hybrid with 19,076 units sold. The next three places were held by Honda’s N Box, Suzuki’s WagonR and Daihatsu’s Mira.

Toyota reported global August sales of 164,283 units, up 47.5% from the same period last year. The company sold 93,083 passenger cars, up 47.2%, from which 36,720 Camry and Camry Hybrids, 24,311 Corolla and 21,111 for the Prius family. The automaker sold 71,200 light trucks, up 47.9%, with 15,685 RAV4 compact SUVs, 12,193 Tacoma mid-size pickup trucks, 11,441 Highlander and Highlander Hybrids and 11,347 Tundra full-size pickups.

“The auto industry continued to outperform the general economy in August,” said Bill Fay, Toyota group vice president and general manager. “The driving force behind our growth continues to be strong consumer response to the new models we’ve launched over the past twelve months and the added value those vehicles represent.”