Toyota raises US prices image

Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for most 2011 Toyota, Scion and Lexus models  to counter Japanese yen gains on the U.S. dollar.

The MSRP for the 2011 Toyota Tacoma compact pickup truck, Yaris sedan, Scion tC sports coupe, Scion xB urban utility vehicle, the Lexus CT 200h hybrid premium compact and 2012 LFA supercar remain unchanged.
The price rises will be placed on cars that arrive from Japan in May, or are made in North America that month, the company said.

The increases come while Japanese automakers are still trying to revive their operations in the wake of the March 11 earthquake and tsunami that left more than 11,000 people dead and has crippled industrial production.
However, the automaker on Friday said that the price rises are not related to recent supply and production disruptions caused by the earthquake and tsunami.

The averaged price hike for Toyota models stands at $427, for Lexus models $718 and Scion models $65, with individual percentage increases ranging from 0.4 percent to 2.2 percent.

In Japan, March auto sales were down 37 percent! Toyota, the world’s largest carmaker, sold 110,667 units excluding Lexus-brand cars, down 46 percent.