Toyota reaches record sales of hybrids – over ten million image

Two decades after the introduction of the original Prius, Toyota is not only home to 34 different hybrid models, but has also reached a spectacular milestone – ten million o them have been sold over time.

While the Japanese automaker has lost the global crown for 2016 with just around 100k vehicles in Volkswagen’s favor, it’s still the main force behind the hybrid market. As of January 31, 2017, its cumulative all-time hybrid worldwide sales have soared past 10.05 million examples. Naturally, it all started with the first generation Prius, the world’s most renowned hybrid, introduced in December 1997. Its fourth generation is now the first vehicle to use the Toyota New Global Architecture (TNGA) – and also helped the brand reach 10 million hybrid sales just nine months after surging past the 9 million marker in April 2016.

The automaker today has 34 different hybrid models, sold in more than 90 markets around the world. “When we launched the Prius, no one even knew what a hybrid was,” said Takeshi Uchiyamada, Chairman of the Board of Directors at Toyota and the “father” of the Prius. “Those who drove it were called geeks or other names. Today, thanks to those early adopters who gave Prius a chance, hybrids have grown in popularity, and have ridden a wave of success out of the unknown and into the mainstream. We are committed to continue working hand-in-hand with them to tackle global environmental issues.” Toyota also estimated that hybrid sales have saved around 29 million kiloliters of gasoline, which is 77 million fewer tons of CO2 emissions.