Toyota Reports September Sales image

Toyota Motor Sales (TMS), U.S.A., Inc., today reported September sales of 126,015 vehicles, a decrease of 16.1 percent from last September, on a daily selling rate basis. TMS posted sales of 525,975 units in the third quarter, a 28 percent increase over the second quarter.

“Improving economic conditions and the CARS program led to a significant increase for the industry in the third quarter over the first-half year,” said Don Esmond, senior vice president of automotive operations for TMS. “Moving into the fourth quarter, we expect continued momentum will close the year on a bright note.”

The Toyota Division posted September sales of 108,076 units, down 19.1 percent from last September. The Lexus Division reported September sales of 17,939 units, an increase of 7.3 percent from the year-ago month.

There were 25 selling days this month, compared to 24 selling days last September.

                             TOYOTA  RETAIL  SALES
                           (INCLUDES FLEET & HAWAII)
                                September, 2009

                         -----CURRENT MONTH-----   --CALENDAR YEAR TO DATE--
                                          DSR %                        DSR %
                            2009     2008  CHG        2009       2008    CHG
                            ----     ----  ---        ----       ----    ---

  YARIS                    1,907    5,721  -68.0    50,785     88,495  -42.4
  COROLLA                 20,741   21,316   -6.6   215,038    279,685  -22.8
  CAMRY                   25,745   29,486  -16.2   264,357    355,562  -25.3
  VENZA                    4,738        0    N/A    39,416          0    N/A
  AVALON                   1,939    3,404  -45.3    19,878     34,309  -41.8
  PRIUS                   10,984   10,873   -3.0   104,794    130,561  -19.4
  SCION xA                     0        0    N/A         3         39  -92.3
  SCION xB                 1,539    3,038  -51.4    20,531     38,671  -46.7
  SCION tC                 1,232    2,679  -55.9    15,028     35,680  -57.7
  SCION xD                   912    2,395  -63.4    11,686     23,369  -49.8
  TOTAL TOYOTA DIV.
   PASS. CAR              69,737   78,912  -15.2   741,518    986,372  -24.5
  -----------------       ------   ------  -----   -------    -------  -----
  ES                       3,046    4,042  -27.7    33,431     50,642  -33.7
  HS                       1,242        0    N/A     1,785          0    N/A
  LS                         777    1,238  -39.7     7,388     16,030  -53.7
  SC                          19      129  -85.9       595      1,689  -64.6
  GS                         501      977  -50.8     5,277     13,019  -59.3
  IS                       3,346    3,044    5.5    27,911     40,372  -30.6
  TOTAL LEXUS PASS. CAR    8,931    9,430   -9.1    76,387    121,752  -37.0
  ---------------------    -----    -----   ----    ------    -------  -----
  TOTAL TOYOTA PASS. CAR  78,668   88,342  -14.5   817,905  1,108,124  -25.9
  ----------------------  ------   ------  -----   -------  ---------  -----
  SIENNA                   6,442    9,647  -35.9    59,772     94,887  -36.7
  RAV4                    10,398   10,305   -3.1   106,863    106,738    0.6
  FJ CRUISER                 413    1,571  -74.8     8,381     21,696  -61.2
  4RUNNER                    666    2,963  -78.4    13,127     37,306  -64.7
  HIGHLANDER               5,216    5,729  -12.6    61,484     81,951  -24.6
  LAND CRUISER               233      186   20.3     1,747      3,203  -45.2
  SEQUOIA                  1,150    2,030  -45.6    11,752     24,592  -52.0
  TOTAL SUV               18,076   22,784  -23.8   203,354    275,486  -25.9
  ---------               ------   ------  -----   -------    -------  -----
  4X2 TACOMA               3,567    4,904  -30.2    42,739     65,773  -34.7
  4X4 TACOMA               3,946    4,272  -11.3    43,034     51,542  -16.1
  TOTAL TACOMA             7,513    9,176  -21.4    85,773    117,315  -26.6
  TUNDRA                   6,308    7,696  -21.3    56,599    115,026  -50.6
  TOTAL PICKUP            13,821   16,872  -21.4   142,372    232,341  -38.5
  TOTAL TOYOTA DIV. LT
   TRUCK                  38,339   49,303  -25.3   405,498    602,714  -32.4
  LX                         307      647  -54.4     2,513      6,416  -60.7
  GX                         473    1,329  -65.8     5,183     12,832  -59.4
  RX                       8,228    4,639   70.3    65,325     63,219    3.8
  TOTAL LEXUS LIGHT
   TRUCK                   9,008    6,615   30.7    73,021     82,467  -11.1
  -----------------        -----    -----   ----    ------     ------  -----
  TOTAL TOYOTA LIGHT
   TRUCK                  47,347   55,918  -18.7   478,519    685,181  -29.9
  ------------------      ------   ------  -----   -------    -------  -----
  TOTAL TOYOTA DIV.      108,076  128,215  -19.1 1,147,016  1,589,086  -27.5
  TOTAL LEXUS             17,939   16,045    7.3   149,408    204,219  -26.5
  -----------             ------   ------    ---   -------    -------  -----
  TOTAL TOYOTA           126,015  144,260  -16.1 1,296,424  1,793,305  -27.4
  MEMO:
  DOM. COROLLA            20,430   16,492   18.9   184,407    198,790   -6.8
  DOM. CAMRY              25,384   29,119  -16.3   255,239    349,000  -26.5
  DOM. RAV4                4,656        0    N/A    31,155          0    N/A
  DOM. PICKUP             13,821   16,872  -21.4   142,372    232,339  -38.5
  DOM. RX                  5,631    3,685   46.7    43,612     46,033   -4.8

  SELLING DAYS                25       24              229        230
  ------------                --       --              ---        ---

  TOYOTA DIV. IMPORT CAR  17,246   29,897  -44.6   242,578    404,273  -39.7
  LEXUS IMPORT CAR         8,931    9,430   -9.1    76,387    121,752  -37.0
  TOYOTA DIV NA BUILT
   CARS                   52,491   49,015    2.8   498,940    582,099  -13.9
  TOTAL TOYOTA CARS       78,668   88,342  -14.5   817,905  1,108,124  -25.9

  TOYOTA DIV. IMPORT LT
   TRUCK                  12,270   20,754  -43.2   160,447    250,894  -35.8
  LEXUS IMPORT LT TRUCK    3,377    2,930   10.6    29,409     36,434  -18.9
  TOYOTA DIV NA BUILT
   LT TRUCK               26,069   28,549  -12.3   245,051    351,820  -30.0
  LEXUS NA BUILT LT
   TRUCK                   5,631    3,685   46.7    43,612     46,033   -4.8
  TOTAL TOYOTA LT TRUCK   47,347   55,918  -18.7   478,519    685,181  -29.9
  ---------------------   ------   ------  -----   -------    -------  -----

  SPORT UTILITY VEHICLES  26,671   27,828   -8.0   267,994    336,257  -20.0
     Memo: Lexus Sport
      Utility              9,008    6,615   30.7    73,021     82,467  -11.1

  SMALL VANS               6,442    9,647  -35.9    59,772     94,887  -36.7
  PICKUPS                 13,821   16,872  -21.4   142,372    232,341  -38.5

  ----------------------
  * NORTH AMERICAN BUILT
   VEHICLES
  COROLLA                 20,430   16,492   18.9   184,407    198,790   -6.8
  CAMRY                   25,384   29,119  -16.3   255,239    349,000  -26.5
  VENZA                    4,738        0    N/A    39,416          0    N/A
  AVALON                   1,939    3,404  -45.3    19,878     34,309  -41.8
  SIENNA                   6,442    9,647  -35.9    59,772     94,887  -36.7
  RAV4                     4,656        0    N/A    31,155          0    N/A
  PICKUP                  13,821   16,872  -21.4   142,372    232,339  -38.5
  SEQUOIA                  1,150    2,030  -45.6    11,752     24,592  -52.0
  RX                       5,631    3,685   46.7    43,612     46,033   -4.8
  TOTAL                   84,191   81,249   -0.5   787,603    979,950  -19.3
  N.A. VEHICLES % OF
   TOTAL                    66.8%    56.3%            60.8%      54.6%

  SELLING DAYS                25       24              229        230
  DSR = DAILY SELLING RATE
  ------------------------