Toyota Safety Sense also fights rear-end collisions image

Morning or evening commutes are usually the traditional times of day for the nasty rear-end crashes – one of the most common types of accidents on roads everywhere.

These are usually frustrating instances of distracted driving – but they also sometimes have deadly consequences. Not for owners of Toyota vehicles, though, because the carmaker argues its Safety Sense and ICS (Intelligent Clearance Sonar) packages can mitigate 90 percent of rear-end collisions. According to the company, the Toyota Safety Sense technology will drop the rate to around 50 percent, so the ICS takes care of the rest. The Japanese automaker is naturally promoting Toyota Safety Sense and ICS in a bid to increase road safety and sales of vehicles equipped with the technologies – aiming for 90 percent by the end of the 2018 fiscal year in America alone.

In part, the company’s data collection included studies of parking garage incidents – an independent Insurance Institute for Highway Safety (IIHS) study discovered backup cameras are infinitely more effective at mitigating rear-end collisions when backing up than parking sensors. Naturally, technology can only go so far when human drivers are involved – so rear-end collisions would still take place even if all cars from all makers would have the best and latest safety technology – this is where autonomous cars come into play as the alternative.