Toyota strategy change ditches hybrid focus, puts EVs center forward image

The Japanese automaker has recently revealed the latest update to its long-running electrification strategy, which arguably kicked off back in 1997 with the introduction of the first Prius.

Over the years the plans have changed more than once, and for the period leading up to 2030 the global group has more than one novelty – but the main underline is that Toyota is finally ready to refocus from hybrids towards pure EVs, both battery and fuel cell. The carmaker wants to reach deliveries of more than 5.5 million electrified vehicles (that includes hybrids, plug in hybrids, battery and fuel cell EVs) per year by 2030. That would be more than half the total sales of the group reported in 2016 – and more so, full EVs are to surpass one million units during the period.

In addition, a closer timeline speaks of a full range electrification – by 2025 each Toyota or Lexus model line will also feature at least one electrified version, and that takes into account all markets. “As a result, the number of models developed without an electrified version will be zero,” adds the press release. Toyota is also scheduling at least 10 battery EVs for worldwide release by 2020 – with all-electric Toyotas first rolled out in China, the world’s largest auto market and leader in the green sector. Only afterwards will follow Japan, India, United States and Europe. Toyota isn’t forgetting its fuel cell efforts either – the FCEV range will be expanded with both passenger and commercial models in the near future.