The Japanese automaker is looking to shed its reliable but dull image and one of the moves in that direction will for sure be the introduction of the production specification C-HR model on March 1 during the 2016 Geneva Motor Show.
The model has been growing long in the making – we saw no less than three concepts (two form the brand itself and one from now defunct subsidiary Scion) – and the C-HR might go a long way towards attracting a younger audience to the brand in Europe. That’s because the C-HR will sport a quirky design and become the latest entry in the now crowded and immensely competitive compact crossover segment. It sports a five-door coupe design and it should keep in line with the funky styling seen on the concepts in a bid to target the younger side of the audience. We’re still unsure of the angled roofline that may impact rear headroom and trunk capacity but we’ll have to wait and see how the official specifications sound before passing final judgment.
We already know the crossover will be produced in Turkey with the hybridized powertrain coming from the United Kingdom. The model will reach showrooms in Europe and other select markets outside the continent later on this year. We also bet the model will use the new TNGA platform that has been premiered with the latest generation Prius and we also expect a conventional engine option to be offered down the line to increase the model’s appeal and lower its price tag.