The Japanese based automaker Toyota has recently announced its plans to develop a new hatchback C-segment family car in the UK and the company will invest over 100 million GBP in its Burnaston plant, creating extra 1.500 jobs.
According to the Toyota Motor Europe President and CEO, Didier Leroy, the company is targeting more customers into its models and sees the Old Continent as the most competitive part of the new car market for the C-segment. Toyota will invest more than 100 million GBP in the Burnaston plant, which is currently producing the Avensis and the Auris, with the latter being replaced by the new C-segment offering.
“These measures are designed to help Toyota secure significant sales in the C-segment, the most competitive part of the European new car market. Toyota has a long and successful record of building vehicles in the UK and our facilities here are among the finest in the world”, said Didier Leroy, the Toyota Motor Europe President and CEO.
The new 100 million GBP investment into the Burnaston plant boost the total amount which Toyota has spent on manufacturing infrastructure in the UK to 2.1 billion GBP since 1989. The Japanese based automaker says that 1.500 jobs are expected to be created with a first phase of 500 being made in mid 2012.