Toyota’s CEO Akio Toyoda recently announced that the company focuses more on the Chinese market introducing 20 new models in the country in the following three years.
Mr. Toyoda made the announcement in April at the Beijing International Automotive Exhibition, where Toyota and its two joint-ventures, FAW Toyota and Guangqi Toyota, revealed over 50 different key models. Mr. Toyoda is especially proud of the company’s advances in the field of new energy vehicles.
“For over 20 years Toyota has been researching environmentally friendly technology,” he said.
He also added that the company’s current lineup of hybrid concept vehicles has already laid a solid foundation concerning the production of pure electric cars in the near future. Toyota has carefully observed the popularity of plug-in vehicles in the country and aims at entering the segment this year, continuously conducting testing for pure EVs.
Dong Changzheng, Toyota China executive deputy manager, revealed the company’s strategic business plan in China, known as ‘Yundong’. The plan is aimed at bringing advanced technologies to China, improve marketing systems and domestic management, and introducing products that appeal to the Chinese consumers and overpass their expectations. An important role in achieving this plan will be held by the Toyota Motor Engineering and Manufacturing (China) R&D Center in Changshu, Jiangsu.