Toyota to Reach 20% US Sales Increase in October image

Toyota is expected to report a 20% rise in October sales, due to increased demand for the Prius hybrids and Camry sedans in the US.

U.S. Group Vice President Bill Fay said that the pace of sales this month until now is 18 to 20% compared with the same period last year, but slower than the 42% increase in September. Toyota is expected to present October sales reports on November 1st.

“We’re going to start to moderate a little bit in October,” said Fay, who manages U.S. sales of Toyota brand cars and light trucks. “Camry and Prius are strong. Cars continue to do very well this month.”

Although the US market faces a sluggish recovery, demand for new vehicles is still increased, up 15% last month, keeping the industry on the track of reaching the best sales since 2007. Toyota was the one which hit the biggest increase in sales volume this year with a 32% increase, to 376,900 units. Customers are attracted by the no-interest loans for 36 months offered for Camry and other models, and the Prius’ expansion to a four-model lineup has made the car appeal to a much larger group of consumers.