According to a report from branding firm Siegel+Gale, cars – which are hardly simple – when done right can be perceived as simple to use, and none more so than those from Toyota in the U.S.
Branding firm Siegel+Gale released a survey based on 10,000 consumers in seven countries that ranks brands based by their perception of simplicity – and Toyota is the top automaker.
The theory is that the simpler the brand, the more comfortable consumers feel with it and the more valuable it is. And automakers make an appearance, coming in 17th out of 25th as an industry.
Among brands, Toyota was tops at No. 27 on the list for the U.S., well ahead of Honda at No. 47. On a global basis, Toyota came in 32nd, ahead of BMW, 48th, Mercedes-Benz, 49th and Audi, 79th.
And, just so in case you were wondering who is actually the Number 1, youa re hardly in for a surprise, as Amazon is the No. 1 most simple brand.
) - Thursday, October 24th, 2013 - filed under News
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