Toyota, said Thursday it will manufacture its hit Prius gasoline-electric hybrid car in Thailand for sale to the local market —the auto maker’s latest move to expand production overseas as the strong yen bites into profit.
It will be produced at the group’s plant in Chachoengsao Province on the outskirts of Bangkok.
Sales of hybrids have been brisk in recent years because of high petrol prices and increasing public awareness of global warming.
‘Thailand will become the third country in the world that will serve as the manufacturing base of Prius this November,’ Toyota Motor Thailand president Kyoichi Tanada said.
The locally manufactured Prius will sell for 1.3 million baht (43,330 dollars), less than similar passenger car models.
The Prius will be the second Toyota hybrid made in Thailand. Production of a hybrid version of the Camry sedan began here last year.
The Thai plant, located about 110 kilometres southeast of Bangkok, has the capacity to make 200,000 units a year of such sedans as the Camry, Camry Hybrid and Corolla models