Toyota’s green strategy relies heavily on fuel cell technology to cut emissions by 90 percent image

Japan’s largest company, Toyota Motor Corp recently announced it wants to lower its emissions footprint by 90 percent by 2050 when considering new vehicles and will seek to further build on the success of hybrid autos by focusing on fuel cell electric technology.

The automaker, which has started commercial deliveries of the hydrogen-powered Mirai sedan announced Wednesday it will seek to lift deliveries of fuel cell vehicles to at least 30,000 units per year by the turn of the decade. The maker most famous for its Prius hybrid model has also announced its goal is to deliver more than 15 million hybrids in the same timeframe (cumulative sales). “The beautiful, diverse earth is being lost at a speed where the pace of past innovations is not keeping up,” commented Chairman Takeshi Uchiyamada, also nicknamed the father of the Prius, while at a forum in Tokyo. “In order to be there for the global environment, we believe it is important to take up new challenges with a vision for 20 and 30 years ahead.”

Toyota announced its ambitious environmental plans as the global auto industry is still rocked by the VW diesel scandal where the German carmaker cheated on diesel emissions tests and spilled up to 40 times more pollutants in real world driving. Toyota, which has already sold more than 8 million hybrid autos in the span of less than two decades, is the biggest producer of the technology and around 14 percent of the cars and trucks it delivered globally in 2014 were hybrid or plug-in hybrids.

Via Bloomberg