/ Industry, News, Toyota / Toyota’s new Aygo targeting young buyers

Toyota’s new Aygo targeting young buyers

Linked In Share
Toyota’s new Aygo targeting young buyers

The Aygo minicar, a sibling to PSA’s Citroen C1/Peugeot 108 duo, has been treated to a new generation. If way back in 2005 the model targeted a broad audience, today it’s more specialized, aiming to cater for younger audiences.

The landscape for such minicars dramatically changed since the three companies introduced their jointly developed models. So Toyota has adapted to the trends and now targets young, active customers with their new marketing campaign for the model, under the motto “Go Fun Yourself.”

“We wanted to make the new Aygo different and expressive,” Aygo Chief Engineer David Terai said. “If a buyer knows their car is unique, it makes it even more special to them,” he added.

Besides rivaling with its French “relatives” (all three models are produced in the same location – Kolin, Czech Republic), the Aygo has to fight established players in the segment, such as Fiat’s Panda and Kia’s Picanto or the power of the German brand Volkswagen (the Up! minicar). The new Aygo comes with a more unique design, set in motion by the unconventional X-shaped front end, adding customization options worthy of the target audience – it now hopes to attract younger buyers and also more men – the outgoing generation has a 60% women customer base.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Friday, August 15th, 2014 - filed under Industry, News, Toyota. Image credit: .
Linked In Share
Related Articles
audience aygo new generation young buyers


Discuss: Toyota’s new Aygo targeting young buyers

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Carmen Jorda’s rivals unhappy with Lotus news
Carmen Jorda’s rivals unhappy with Lotus newsFeb.27 (GMM/Inautonews.com) Fellow race drivers have reacted with dismay to the identity of Lotus' new F1 development ...
Caterham assets auctions set to go ahead
Caterham assets auctions set to go aheadFeb.27 (GMM/Inautonews.com) While Marussia pushes hard to return in 2015 as Manor, another ailing backmarker appears to have ...
Rival doubts McLaren using Manor for advantage
Rival doubts McLaren using Manor for advantageFeb.27 (GMM/Inautonews.com) An engineer for a rival team has rubbished suggestions McLaren is only supporting Manor in order to ...
Verstappen has seat fitting for Red Bull car
Verstappen has seat fitting for Red Bull carFeb.27 (GMM/Inautonews.com) Max Verstappen is shaping up as a reserve driver for Red Bull's premier F1 team. The Dutch ...
Villeneuve admits Alonso crash saga ‘weird’
Villeneuve admits Alonso crash saga ‘weird’Feb.27 (GMM/Inautonews.com) Jacques Villeneuve has counted himself among scores of experts, pundits and fans who have been left ...
‘Clever’ Mercedes dodges camera mount ruling
‘Clever’ Mercedes dodges camera mount rulingFeb.27 (GMM/Inautonews.com) Mercedes has found a clever way around the issue of reportedly 'illegal' camera mountings at the ...
F1 looks set for competitive 2015
F1 looks set for competitive 2015Feb.27 (GMM/Inautonews.com) Williams has leapt back into contention as a likely 2015 force. After the first two tests at Jerez ...
Alonso not injured but in doubt for Australia – Dennis
Alonso not injured but in doubt for Australia – DennisFeb.26 (GMM/Inautonews.com) Two weeks before the 2015 season begins, the participation of McLaren-Honda's star driver is in ...
Test Drive: Ford Tourneo Courier 1.0 EcoBoost – Serenity
Test Drive: Ford Tourneo Courier 1.0 EcoBoost – SerenityFord has been battling losses for years in its Ford of Europe business, but judging by the model lineup of the second largest US ...
Now FIA helping Manor’s quest for 2015 grid
Now FIA helping Manor’s quest for 2015 gridFeb.26 (GMM/Inautonews.com) F1's governing body has joined McLaren and Ferrari in actively supporting the former Marussia team's ...
Alonso ‘wanted to test’ in Barcelona – Dennis
Alonso ‘wanted to test’ in Barcelona – DennisFeb.26 (GMM/Inautonews.com) He was in hospital for four days, and is absent at the final winter test in Barcelona, but Fernando ...
Test Drive: Renault Megane GT Line Energy 1.2 TCe
Test Drive: Renault Megane GT Line Energy 1.2 TCe Besides the Megane GT Line diesel, tested here, Renault is also offering a petrol version of the model which is using the ...
Skoda Superb Combi pops up in new renderings
Skoda Superb Combi pops up in new renderingsThe more practical version of the new Skoda Superb generation, the Combi, is the subject of new renderings which have ended up on ...
Koenigsegg Agera RS gets teased one more
Koenigsegg Agera RS gets teased one moreSwedish based automaker Koenigsegg has released the second image teaser with the Agera RS which will be officially presented to ...
Magna Steyr Mila Plus Hybrid Concept going to Geneva
Magna Steyr Mila Plus Hybrid Concept going to GenevaThe Magna Steyr Mila Plus Hybrid Concept will be making its public premiere on the 3rd of March, during the 2015 Geneva Motor ...
Read more automotive news


2015 Geneva Motor Show Coverage

ford_tourneo_courier_IMG_20150220_155748672_HDR
Renault Megane GT-Line Driven - Exterior Photo 15
2016 skoda superb combi 1
Magna Steyr Mila Plus Hybrid Concept 1
ferrari 458 italia crash england 1
MINI Clubman Vision Gran Turismo 1
Audi R8 V10
Alfa Romeo 4C Spider Europe 1
2015 smart fortwo carlsson tuning 1
Rolls-Royce Phantom Coupe Al-Adiyat 1
McLaren 675LT 1
MINI Clubman JCW Vision Gran Turismo 1

More automotive from inautonews
Ford has been battling losses for years in its Ford of Europe business, but judging by the model lineup of the second largest US automaker you would immediately look for the problems outside of its car and commercial vehicle range. Why are we talking about finance when a test drive is involved? ...
read more
Inautonews Editors Section
Test Drive: Ford Tourneo Courier 1.0 EcoBoost – Serenity
Test Drive: Ford Tourneo Courier 1.0 EcoBoost – SerenityFord has been battling losses for years in its Ford of Europe business, but judging by the model lineup of the second largest US automaker you would ...
Test Drive: Renault Megane GT Line Energy 1.2 TCe
Test Drive: Renault Megane GT Line Energy 1.2 TCe Besides the Megane GT Line diesel, tested here, Renault is also offering a petrol version of the model which is using the 1.2-liter turbo. But is ...
Test Drive: 2015 Aston Martin Vantage N430 Q – Brutal
Test Drive: 2015 Aston Martin Vantage N430 Q – Brutal Unveiled just last year during the 2014 Geneva Motor Show, the Aston Martin N430 is, according to the British automaker the most dramatic ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety US regulator orders Takata to preserve airbags for lawsuits, investigationsYesterday the NHTSA, the US auto safety regulator ordered Japan’s Takata Corp to save all airbag ... Euro NCAP: Audi TT gets 4-star ratingThe new generation of the Audi TT has been tested by Euro NCAP recently and the model in question ...
Safety Section