Toyota’s Super Bowl ad has currently the most views on YouTube, more than 7 million and the number is increasing.
There is one problem tough. Toyota’s 60-second ad hit the YouTube channel on January 27th, but this is not the automaker’s 30-second version which is to be seen during the Super Bowl. Toyota’s commercial features the Big Bang Theory actress Kaley Cuoco as a modern, stylish and smart genie that appears when one rubs the front grille of the all-new RAV4.
“The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.”
The mischievous genie grants the family’s whishes but she purposefully misinterprets those coming from the father. The message of the commercial is ‘Let’s Go Places’ and we are anxious to see it debut o February 3rd during the Super Bowl game. Toyota’s commercial is funny, simple and it manages to convey the automaker’s message, that the new RAV4 will help you on your adventures.