U.S. Auto Sales: Mercedes leads German automakers image

September was another good month for Mercedes-Benz USA (MBUSA). The German automaker helped by the updated versions of the C-Class compact sedan and GLK compact sport-utility vehicle sold 23,156 new vehicles last month in the United States.

“We’re on our way to a record year with extraordinary momentum and demand outpacing supply,” stated Steve Cannon, president and CEO, MBUSA.

BMW, the largest premium carmaker in the world said its U.S. sales were up 3.5 percent from September 2011. Sales of its X3 SUV climbed 63.7 percent, while X5 and X6 numbers remained flat.
The two German automakers are vying to be the top-selling luxury auto brand in the U.S. after BMW outsold Lexus last year.

Mercedes said the sporty C-Class took the lead with sales of 7,872 units – up 14.7 percent. On the same time, BMW sold 7,731 3 Series vehicles.
Moving forward in the upper class – the 9th generation E-Class followed with sales of 4,826, while the BMW sold 3,189 5 series sedans.

Additionally, the top of the line S Class sold 925 vehicles for the month (-36.1%) while BMW sold 464 7-Series vehicles.

“The economic indicators and consumer confidence are showing improvement and the traffic in our showrooms is further encouraging our optimism for the fourth quarter of the year,” said Ludwig Willisch, president and CEO of BMW of North America.

For the N3 German premium automaker – Audi Ag. September was another record. Audi reported its 21st consecutive month with sales of 12,302 new vehicles representing a 26. 5% increase above the old mark set in September 2011.

Speaking to reporters at the Paris auto show, Rupert Stadler reaffirmed the group’s target to sell 1.4 million vehicles in 2012 and boost global car sales to 1.5 million by 2015.

The Volkswagen AG (VOW) luxury brand announced its premium category vehicles – the Audi A8, Audi A7, Audi A6, and Audi Q7 showed no signs of slowing down, with a 35.7% share of total September sales.

Vehicle Sales BMW of North America, LLC, September 2012

Sept ’12 Sept ’11 % YTD Sept ’12 YTD Sept ’11 %
1 Series 515 674 -23.6% 5,535 6,572 -15.8%
3 Series 7,731 9,289 -16.8% 68,352 70,566 -3.1%
Z4 187 140 33.6% 1,952 2,932 -33.4%
5 Series 3,189 4,097 -22.2% 38,328 37,996 0.9%
6 Series 609 338 80.2% 5,482 2,217 147.3%
7 Series 464 869 -46.6% 8,103 7,750 4.6%
X1 1,570 N/A N/A 2,146 N/A N/A
BMW passenger cars 14,265 15,407 -7.4% 129,898 128,033 1.5%
X3 3,034 1,853 63.7% 22,591 19,167 17.9%
X5 3,850 3,878 -0.7% 29,682 26,047 14.0%
X6 612 612 0.0% 4,226 4,432 -4.6%
BMW light trucks  7,496 6,343 18.2% 56,499 49,646 13.8%
BMW brand 21,761 21,750 0.1% 186,397 177,679 4.9%
Cooper /S Hardtop 1,796 1,884 -4.7% 21,343 20,845 2.4%
Cooper /S Convertible 306 447 -31.5% 3,792 3,995 -5.1%
Cooper /S Clubman 417 461 -9.5% 4,249 5,517 -23.0%
Coupe 184 N/A N/A 2,206 N/A N/A
Roadster 194 N/A N/A 1,596 N/A N/A
Countryman 2,002 1,207 65.9% 15,345 11,278 36.1%
MINI brand 4,899 3,999 22.5% 48,531 41,635 16.6%
TOTAL BMW of North America, LLC 26,660 25,749 3.5% 234,928 219,314 7.1%
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Mercedes-Benz
Passenger Vehicles
Sept 12 Sep-11 Monthly % YTD 2012 YTD 2011 Yearly %
C-CLASS 7,872 6,865 14.7% 57,740 46,128 25.2%
E-CLASS 4,826 5,122 -5.8% 44,796 47,824 -6.3%
S-CLASS 925 1,447 -36.1% 8,214 8,877 -7.5%
CL-CLASS 45 64 -29.7% 535 706 -24.2%
SL-CLASS 621 67 826.9% 3,249 1,185 174.2%
SLS AMG 37 25 48.0% 706 454 55.5%
SLK-CLASS 416 193 115.5% 3,288 2,536 29.7%
CLS-CLASS 709 709 0.0% 6,109 3,506 74.2%
R-CLASS 17 82 -79.3% 1,433 1,986 -27.8%
M-CLASS 2,439 2,477 -1.5% 27,098 21,635 25.3%
G-CLASS  83 119 -30.3% 751 997 -24.7%
GL-CLASS 1,960 2,541 -22.9% 17,558 17,196 2.1%
GLK-CLASS 3,206 1,934 65.8% 20,141 17,007 18.4%
TOTAL 23,156 21,645 7.0% 191,618 170,037 12.7%
*SPRINTER 1,794 1,779 0.8% 15,402 12,452 23.7%
**smart 1,030 469 119.6% 7,311 1201 508.7%
MBUSA
Combined Total
Sept 2012 Sep-11 Monthly % YTD 2012 YTD 2011 Yearly %
GRAND TOTAL 25,980 23,893 8.7% 214,331 183,690 16.7%
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AUDI US SNAPSHOT –YTD–
Model Line Sept. ’12 Actual Sept. ’11 Actual Yr/Yr % change Sept.’12 YTD Actual Sept. ’11 YTD Actual Yr/Yr % change
A3 806 456 76.8% 5,750 5,023 14.5%
A4 3,035 2,690 12.8% 28,230 26,398 6.9%
A5 1,594 1,269 25.6% 13,005 11,724 10.9%
A6 2,065 1,124 83.7% 13,909 6,704 107.5%
A7 720 693 3.9% 6,251 4,097 52.6%
A8 551 411 34.1% 3,970 4,179 -5.0%
Audi Q5 2,256 2,235 0.9% 19,897 17,571 13.2%
Audi Q7 1,051 540 94.6% 7,342 6,764 8.5%
R8 50 97 -48.5% 654 895 -23.9%
TT 174 210 -17.1% 1,686 1,662 1.4%
Total Audi Sales 12,302 9,725 26.5% 100,694 84,981 18.5%
Total CPO Sales 2,799 2,871 -2.5% 27,640 28,389 -2.6%