U.S. dealers don’t want the Cadillac ELR image

Most of the U.S. Cadillac dealers don’t want the ELR in their lineup because they don’t want to sell such a vehicle.

The Cadillac ELR may be the company’s first plug-in hybrid, but that doesn’t mean that the dealers are queuing up for it. In fact, 410 out of 940 Cadillac U.S. dealers don’t want to sell the ELR.

“We have a pretty good representation in rural markets because we are dialed up with other General Motors brands. It is a great service advantage. But those dealers might look at ELR and say, ‘Ok, if I sell one of these, I got to have service charging stations, special training, a sales area. I have to buy special tools”, said Cadillac’s global marketing director, Jim Vurpillat.

The Cadillac ELR has been in production since 2013 and it’s currently being assembled in Detroit, Michigan. The model is offered as a two-door coupe, with a transverse front-engine and front-wheel drive and it stands at 4,724 mm long, 1,847 mm wide and 1,420 mm tall, with a curb weight of 1,846 kg. The ELR is coming with a 16.5 kWh lithium-ion battery pack which is providing it with a top speed of 100 mph and an all-electric range of 36 miles. The 0 to 60 mph sprint takes 7.8 seconds and top speed stands at 106 mph. Charging the battery from a 120-volt outlet will take 12 hours.

Source: Edmunds