In America, over 70 percent of freight movement is done via trucks in all shapes, types and sizes – and improving even slightly the hauling efficiency could have a positive cascade effect all around the largest economy in the world.
The US transportation and logistics segments were last disrupted in a revolutionary manner with a positive impact back in the 1990s alongside the advent of IT – which led to incredible efficiency growth. We could be on the brink of another such revolution as Uber-inspired apps for trucks are just hitting the market, though today the competition will be deadly and the solutions utterly fragmented. For example, someone needs to haul something urgently from one location to another. An “Uber”-type smartphone application will connect the user with a freight transportation provider that departs from the area with different merchandise to the destination and still has room to spare. Problem resolved – the client managed to ship the merchandise and the driver/shipping company is happy it resolved the issue of remaining hauling space. Even the world could be happy because paring up the merchandise better will yield less traffic congestion and lower emissions. The business opportunities are massive – each year around 20 billion of “empty” miles are done by trucks – which results in even more billions of dollars lost in fuel, congestion, environmental damage and man hours.
According to a recent research done by Frost & Sullivan predicts truck freight movement worth $26.4 billion would be facilitated by mobile freight brokering within a decade. That has attracted the attention of various players in the field, from smallish start-ups across the country to truck makers such as Volvo or logistics giants such as UPS.