Great Britain’s government has decided to pledge to an investment program worth 500 million UK pounds, aimed at encouraging the use of electric and other eco cars.

The investment should be spent in between 2015 and 2020, and is the newest effort to promote demand in the segment, which has so far been met with little to no interest by consumers.

“Owning an electric car is no longer a dream or an inconvenience,” said Nick Clegg, deputy prime minister. “This major investment is there to make driving an electric car affordable, convenient, and free from anxiety about the battery running out. But it’s also about creating a culture change in our towns and cities so that driving a greener vehicle is a no-brainer for most drivers.”

As the great Britain is behind electric car purchases in the European Union, carmaker like Nissan, Renault, BMW, Toyota and General Motors, all of them having electric or hybrid vehicles sold in the UK, publicly back the government’s efforts to promote the segment.

The investment program would see the money spent on further developing the infrastructure, as more public chargers would be added and also on supporting research and development.

Via Financial Times


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