The BBC Gear Magazine saw 18.6% decrease to 155,017 copies this year, due to tough times in the auto publishing sector.
The magazine is published by Immediate Media Company and it has seen a 14% decrease since the second half of 2011. The decline was seen even if the company added new international editions, adding 1,000,000 readers worldwide.
“In a tough and challenging marketplace, Top Gear Magazine remains the UK’s best selling motoring title enjoying a 45.9% share of the monthly general motoring market,” said publisher Simon Carrington.
Publishers believe that the magazine was the victim of the Top Gear TV show success. They think that the public interest began to fall after 18 series of the show, and with endless repeats on Dave. But still Top Gear remains the best sold auto magazine, followed by Haymarket’s What Car?, with sales down 11.8% to 72,384 copies, but the Bauer’s Car increased 0.3% to 54,171 copies.
“Car has grown its year-on-year ABC. That’s because Car is on top of its game, with brilliant coverage of a broad mix of cars and a real sense of fun and passion for cars, car people and motorsport,” said Niall Clarkson, managing director for Bauer Media’s motoring portfolio.