• The 2012 Toyota Yaris, Sequoia, Tundra and Sienna get price hikes for the new model year.
Toyota announced today that the new Yaris model the second-smallest car in its U.S. lineup, will start at $14,115 for the two-door hatchback, excluding a $760 destination fee.
That’s about $1,000 more than the 2011 model.
$14,875 will get you a 2012 Toyota Yaris L three-door hatchback with a five-speed manual transmission. For The top of the line Yaris SE five-door hatch Yaris you will have to pay $17,960.
The new pricing places the Yaris above most of its competition. The Honda Fit starts at $15,100, the new Nissan Versa hatchback just hitting dealerships has a base MSRP of $14,380, and the Hyundai Accent begins at $14,595 for the base GS hatchback.
Toyota said the carry-over 2012 Sienna minivan will start at $25,330 for a new base 2WD cargo van with a V6 engine, including an $810 shipping charge. Pricing on the base 2012 Toyota Sienna with a four-cylinder engine remains the same at $25,870, including shipping.
Entry into the Sequoia range starts at $40,930 for the 4×2 SR5 with a 4.6-liter V8, and ends at $61,805 with the the 4×4 Platinum grade equipped with the 5.7-liter V8, reflecting an increase of $239. Prices for the 2012 Sequoia will go into effect beginning with its start of production on August 29.