The world’s largest maker of luxury autos, Bayerische Motoren Werke AG (BMW), is expected to produce more than 300,000 units in the U.S. in 2012.
These cars are to be produced at BMW’s plant in Spartanburg, South Carolina, and it would bring an increase of 8.7% compared to 2011.
“The market is so bullish, we could sell more than originally anticipated,” Ludwig Willisch, CEO of BMW of North America, said on the sidelines of the National Automobile Dealers Association’s annual convention in Las Vegas.
“Clearly, the demand is there.”
$900 million will be invested in the factory to boost production and to prepare the facility for the new X4 sport-utility vehicle.
The factory already makes the X3, X5 and X6 SUV models. Hopefully in three year time the factory will produce 350,000 units per year, although analysts consider that there will be a 260,000 fall this year.
“They’re probably looking at a little bit stronger U.S. sales than what we have,” IHS’s Handler said.
“We had good momentum the first month of the year, but we’re still pretty cautious on what’s going to happen and if anything happens in Greece and in Europe and how that would affect us here.”