/ News, Technology / US advertisers find new way to connect and distract drivers

US advertisers find new way to connect and distract drivers

Linked In Share
US advertisers find new way to connect and distract drivers

Mobile marketing firm Placecast and in-car streaming audio service Aha Radio are demonstrating a new concept that could become the next big thing for advertisers that want to reach consumers when they are most open, or if you prefer most vulnerable, to their message.

The concept functions like this: you’re on your way to work and notice your stomach growling. No problem. An ad for the local McDonald’s has popped up on your navigation screen. Later that day, as you head home, a different ad pops up, this one with a coupon for your favorite take-out pizza parlor.

The partners are running a nationwide pilot this month with sandwich shop Quiznos as their first advertiser.

“We are excited about the opportunity to deliver relevant, value-added experiences for consumers in the car,” said Alistair Goodman, CEO of Placecast. “We have seen strong results for this kind of marketing in the mobile arena, and we expect to see positive consumer reception to this extension of localized offers into cars.”

It’s called location-based, in-car advertising and it takes the marketing capabilities of the Internet to the next level. First came the banners and billboards, which randomly popped up, on your computer screen. Advances in tracking technology has allowed a service like Google Adsense to better target what ads you might see and when. But mobile advertising promises to not only deliver ads that should appeal to a particular consumer but also to ensure they come up at the best possible time.

Using so-called geo-fencing technology, a restaurant could, for example, deliver an ad and coupon in the evening when you’re within a 10-mile range.

Consumers are today bombarded with advertising from the moment they wake up until the moment they turn the lights out at night. Motorists already hear a stream of commercials on their car radios and watch as the billboards fly by.

Until now, however, they’ve largely been spared the ad intrusion on their in-car infotainment systems. But as this technology rapidly proliferates – Ford, for example, just built the 10 millionth car equipped with its Sync system – advertisers have been positively salivating at the opportunities this presents.

The critical difference between a location-based approach and conventional advertising is the ability to precisely target consumers as they move about – and the technology can be adapted for both a car and for a smartphone handset in the pocket of someone walking through a mall or downtown shopping district.

Consumers could actually help hone the service by storing coupons and selecting favorite stores or restaurants that would automatically pop up at the appropriate time and place, explain location-based marketing developers.

by Aurel Niculescu (my Google+) - Thursday, December 5th, 2013 - filed under News, Technology. Image credit: .
Linked In Share
Related Articles
advertisement in-car us


Discuss: US advertisers find new way to connect and distract drivers

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

2015 Honda Jazz was launched in Australia
2015 Honda Jazz was launched in AustraliaHonda has recently announced the official introduction of the 2015 Jazz in Australia, where the model in question can now be ...
Honda aims for record profit
Honda aims for record profitThe third biggest carmaker in Japan has increased its profit prediction to the highest level in seven years, riding the boost ...
2015 Mercedes-Benz GLA gets priced in the U.S.
2015 Mercedes-Benz GLA gets priced in the U.S.The 2015 Mercedes-Benz GLA is now available for order across the United States from 32,225 USD, for the base entry-level ...
Cadillac ATS-L – first image released
Cadillac ATS-L – first image releasedCadillac is now releasing the first official image with the brand new ATS-L, which will only be sold in China. After ...
Report – VW again hit by trouble with its MQB platform
Report – VW again hit by trouble with its MQB platformAt a time when the German carmaker is vying to become the top global producer, there are still internal hiccups that relate to ...
2015 Mercedes-Benz C-Class gets priced in the U.S.
2015 Mercedes-Benz C-Class gets priced in the U.S.Mercedes-Benz has recently announced the official price list for the 2015 C-Class in the United States, where the cheapest ...
2015 Buick Envision seen in the metal
2015 Buick Envision seen in the metalA “naked” prototype of the Buick Envision has been recently spotted out at a gas station somewhere in China, where it ...
First LWB Mercedes-Benz C-Class rolls off the production line in China
First LWB Mercedes-Benz C-Class rolls off the production line in ChinaMercedes-Benz has recently announced the production of the first long wheelbase version of the new C-Class generation, the ...
Report – Toyota’s FCV to be named Mirai
Report – Toyota’s FCV to be named MiraiAccording to a source that has knowledge of the company plans, the $69,000 fuel-cell vehicle that Toyota will sell from 2015 ...
[VIDEO] Land Rover teasing new Discovery Sport
[VIDEO] Land Rover teasing new Discovery SportLand Rover has released a new teaser video for the Discovery Sport, which will be officially unveiled over the next few ...
Lexus NSX gets TRD accessories in Japan
Lexus NSX gets TRD accessories in JapanThe Japanese based automaker Lexus is now offering a new range of styling accessories for its recently unveiled crossover, the ...
Official – 2015 Range Rover Sport SVR is fastest SUV on the Ring
Official – 2015 Range Rover Sport SVR is fastest SUV on the RingLand Rover has recently announced that it owns the fastest SUV on the Nurburgring, which is the new 2015 Range Rover Sport ...
SsangYong introducing special editions of the Korando and Rexton W in the UK
SsangYong introducing special editions of the Korando and Rexton W in the UKSsangYong has recently announced the introducing of some special editions of its Korando and Rexton W, across the United Kingdom, ...
Daimler close to revising its German sales network
Daimler close to revising its German sales networkThe parent company of Mercedes-Benz has reached a deal with its works’ council on the decision to overhaul the network of ...
Ford employees to use Apple’s iPhones
Ford employees to use Apple’s iPhonesThe second largest US automaker has announced it plans to switch from flip phones and BlackBerry smartphones to Apple’s iPhones ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

2015 honda jazz australia 1
cadillac ats-l china 1
buick envision 1
mercedes-benz c-class l china 1
lexus nsx trd 1
range rover sport svr 1
ssangyong korando rexton w 60th special anniversary edition uk 1
fiat 500l vans concept 1
lamborghini aventador tuning sr auto 1
2015 polaris slingshot 1
2015 kia sorento 1
2014 mercedes-benz vito 1

More automotive from inautonews
Honda has recently announced the official introduction of the 2015 Jazz in Australia, where the model in question can now be yours from 14,990 AUD, for the base entry-level version. The 2015 Honda Jazz has received a completely new platform which is more rigid and also lighter, transforming the ...
read more
Inautonews Editors Section
Hungaroring – the trip is worth every penny
Hungaroring – the trip is worth every pennyAll those who went to the Hungaroring for their first race on site had plenty of action to see. They will come back with high expectations, after a ...
PREVIEW – Hungarian GP 2014
PREVIEW – Hungarian GP 2014“The circuit is a decent measure of a car’s mechanical grip, due to the need of having good traction out of many slow corners. In terms of ...
Review – German GP 2014
Review – German GP 2014Taking Rosberg’s easy win out of the picture, the German GP was truly spectacular, full of wheel-to-wheel racing, some of the overtakes backfiring ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety US: IIHS tests some small cars, surprise results insideAccording to the Safety Institute, the only car from about a dozen small vehicles to get its ... Recall roundup: Volkswagen Golf VII GTIVolkswagen has issued a recall for the new generation of the Golf GTI in the United States because ...
Safety Section