US: Alfa Romeo could soon bring a new midsize sedan image

According to various reports coming from Europe, the US showrooms of the resurrected Alfa Romeo premium sports car brand could soon make way for a new model – most likely a midsize sedan.

US fans of the Italian brand were happy that after a two decade-long sales hiatus the Fiat Chrysler Automobiles finally released the much-awaited 4C sports car. And because with a niche model you won’t be able to achieve the sales momentum desired by the company’s chief executive officer Sergio Marchionne, it’s time for a mass-market model. Back in May the leader of FCA said the brand would gain as many as eight new models, while recently during the LA Auto Show this month he pointed out that a new Alfa would reach the United States next June.

In the process of returning the brand to its former glory, FCA would invest $7 billion to introduce two compacts, a midsize and a full-size model. There would also be two crossover-utility vehicles and what they described as a “specialty” line.” The latter would probably mean the Quadrifoglio Verde moniker might turn into a BMW M or Mercedes AMG-like division. Now, the latest whispers in the rumor land point out to the approaching introduction of what is called internally Project 952. The model would be a long-awaited successor to the astonishingly beautiful – but utterly flawed – Alfa 159 sedan. And, while the latter was just offered in Europe, the replacement would go global.