Sales reports for June brought mixed results for the Detroit Big Three, with GM falling once again, while Ford beat the estimates and Fiat-Chrysler posted its best month in over a decade.
General Motors still struggles to improve its sales numbers, reporting a 2 percent slip in June to 255,210 vehicles. GM continues to pursue its plan to cut on rentals and to focus more on healthier and more profitable retail sale. “Our retail-focused strategy is resulting in the highest share gains in the industry,” said Kurt McNeil, US vice president of sales. “Our reduction in daily rental deliveries, disciplined incentive spending and well-managed inventories are showing real benefit in the residual values of our latest launched vehicles.” The company said daily rental deliveries were down about 88,499 vehicles this year so far or 37 percent from a year ago. GM expects that positive economic indicators such as low interest rates, stable fuel prices, rising wages and near-full employment to bring another record year for the US auto industry.
On the other hand, Ford posted a 6.4 percent rise to 240,109 vehicles in June, helped by strong consumer demand for its trucks. After the first half of the year, the Blue Oval’s sales grew 5 percent to 1,353,048 units, its best performance for the period since 2006. “Consumer demand for Ford SUVs also continues to surge to all-time highs,” Ford Vice President Mark LaNeve said. Ford SUVs posted a 7 percent increase last month with 69,641 vehicles sold, marking the best June in 15 years, also hitting their best-ever first half, up 9 percent versus a year ago.
Fiat Chrysler said June sales were the best ones since 2005, increasing by 7 percent to 197,073 vehicles, driven by a 17 percent surge for the Jeep brand and a 14 percent growth for Ram trucks. However, car and minivan deliveries fell 13 percent.