US: April sales sees German spring battle image

The Mercedes-Benz, BMW and Audi trio is still almost ruling the US market, aiming to continue the growth against the usual competitors – the Japanese and home luxury brands.

After Mercedes-Benz managed to snatch the US crown from BMW last year with 3,254 units on reported sales and 2,270 on vehicle registrations, the Stuttgart-based carmaker continues to hold the upper hand in 2014.

Mercedes managed to deliver 98,501 vehicles for the January-April period, extending its lead from BMW to 922 cars, after the Bavarian carmaker sold 97,579 units in the same period. Audi trails them far behind, with only 50,881 vehicles.

Daimler’s unit managed a new record in April, selling 25,887 cars, which is a 9.5 % increase over the same month last year. Gains were led by the CLA model, while the flagship S Class grew 73% and the E-Class another 37%.

BMW in the same time delivered 25,202 vehicles, up 8.5% from April 2013, with gains for all of its mid-size sedans and especially the SUVs.

In the mean time, Audi struggles to keep pace with its two main rivals, although it managed to post record April sales – its second-best month ever. The VW unit delivered last month 15,653 vehicles, up 19% since last year. The new A3 sedan seems to be the ace here, with 2,159 cars sold in its first full month.

Via Bloomberg