US April sales sees increases for Asian brands image

The Japanese and South Korean brands, from Toyota to Kia all saw good sales increases in the first month of spring as American buyers finally got rid of the tough winter and went to visit dealerships.

Matching industry analysts estimates, Toyota managed to increase April’s deliveries by 13% to 199,660 cars. The brand especially saw its truck models rising – by 17%, topping new car sales increases of 11%.

“For Toyota, truck sales continue to soar,” said Bill Fay, Toyota division group vice president and general manager. “Sales momentum from March rolled into April pushing the industry to its best back-to-back monthly sales pace since fall of 2007.”

The Nissan group also managed to increase its sales, at an even bigger pace of 18% – reaching a record with 103,934 vehicles. The Nissan division managed the same 18.5% growth, with 94,764 sold cars.

“As the spring selling season kicked into high gear, Nissan maintained its strong momentum with our best-ever April sales and monthly sales records for important models like Altima, Rogue, Versa, LEAF and Juke,” said Fred Diaz, senior vice president for Nissan US.

Honda’s namesake brand and Acura luxury division increased sales below analysts expectations, by only 1.1 % to 132,456 vehicles. South Korea’s Hyundai and Kia reported combined sales gains of 8%. Hyundai grew 4.4 % to 66,107 cars, while Kia increased by 13 % to 53,676 vehicles.

Via Bloomberg