The Army National Guard has been spending almost $20 million over the past two years to sponsor the Stewart-Haas Racing team.
Not anymore, though. The partnership is reportedly nearing its end, as the U.S. Army declined to renew sponsorship for next season.
The military has faced criticism lately for the NASCAR sponsorship deal, with Minnesota Representative Betty McCollum (D) wondering why did the U.S. Army have to spend tax money on a NASCAR team. The idea behind the initial sponsorship deal was that NASCAR’s core audience was made up of potential Army recruits which could be attracted to join the forces.
However, McCollum says she was told by the Army National Guard that the NASCAR sponsorship brought in 24,800 interested recruits, of which only 20 were actually able to join the Guard! Even more shocking is the fact that of the 20 recruits, none were selected. The U.S. Army’s NASCAR sponsorship deal has determined senator McCollum to push for a limit to what the Army can spend money on. Of course, sports sponsorships are out of the question.
Tony Stewart and Ryan Newman are currently Stewart-Haas Racing’s drivers, with Danica Patrick reportedly willing to join the team next year. However, the loss of U.S. Army’s money might affect the team’s and Patrick’s plans.