US: Audi ready to showcase previously unknown concept at CES in January image

The German luxury automaker has recently detailed its plans to introduced an all new concept car during the Consumer Electronics Show (CES) taking place in January in Las Vegas.

It appears the first month of the month is lately coming up with two important automotive events: the traditional North American International Auto Show in Detroit and the high-tech oriented Consumer Electronics Show in Las Vegas. The latter is just days ahead of the well-known US automotive event and has attracted more and more automakers as of late. Audi has explained it intends to showcase its mysterious new prototype on January 6 – without providing any more details. Speculating is easy, but given the nature of CES we’re probably looking at a high-tech concept that will showcase the latest advancements of the company in terms of connectivity and/or autonomous driving features.

Aside from the model itself, Audi of America President Scott Keogh and Audi Head of Electrics/Electronics Ricky Hudi will also be on stage at CES to deliver the “latest technologies, products and megatrends in the areas of electrification, digitalization and piloted driving” from Audi’s standpoint. The third largest luxury automaker in the world is also using CES to exhibit certain technologies the company intends to use in the future as Audi claims the automotive field is readily influenced by the electronics sector.

By the way, the Audi premiere is certainly not a singular event, since we already know the newly established electric car company Faraday Future will present its first concept car and GM chief Mary Barra will take the stand to unveil the production version of the electric Chevrolet Bolt.