US: Audi’s sales slightly increased last month image

The premium brand reported a 2.7 percent rise in its January sales, demand mainly driven by the success of the new Q7 SUV.

Audi reported that its January 2016 sales increased 2.7 percent to 11,850 vehicles, the 61st consecutive monthly record, as the new Q7 SUV helped the demand to stay on an overall positive result. After surpassing 200,000 annual sales for the first time in 2015, marking a sixth consecutive year of record sales in the US, Audi continued that momentum in January, even if it is still affected by the stop-sale of the larger diesels because of the emissions scandal. The demand for the all-new Audi Q7 SUV almost tripled in its first month in the US market. The 2,336 units sold was an all-time monthly sales record for the model. Audi’s best selling cars remained the compact Q5 SUV, falling however with 8.1 percent, to 2,691 units. The A3 Sportback e-tron also performed well in its first full month of sales, with 327 units sold. “The new dynamic Audi Q7 produced an unprecedented level of demand right at launch,” Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America, said. “With benchmark models such as the Q7 and the all-new A4 coming this spring, we believe that our sales momentum will continue unabated this year.”

In a separate statement, the other high-brand owned by Volkswagen, Porsche, announced January 2016 sales of 4,354 vehicles, up 10.6 percent over January 2015, also marking a record month. The Macan model line continued to experience high demand last month with 1,469 deliveries, resulting in a sales increase of 84.5 percent compared to the previous January, becoming also the best-selling Porsche. It overpassed the Cayenne model line, which recorded 1,395 deliveries in January, while Boxster models saw 243 deliveries, up 22.7 percent.