US: auto industry heads towards massive sales finale image

July auto sales reached their second best pace in almost a decade thanks to increased demand for SUVs and pickup trucks and the massive summer promotions – and the six-month performance is forecasted to push the industry towards a top year finale.

The US auto industry waits for the next six months for a fresh crop of new and updated models, with the performances seen so far lifting expectations for a year that could even reach an all-times delivery record. Among the new additions to the fleets we have models such as the updated Nissan Altima, refreshed Honda Civic, Toyota’s upgraded Tacoma pickup and the new Lexus RX, the luxury unit’s best selling model in the US. General Motors, which relies heavily on the strong sales of its full-size and mid-size pickups and SUVs also initiated an unprecedented passenger car product offensive, with six new or updated products in tow for the entire year. “We’re pretty much on track for the second best year in history,” comments Jessica Caldwell, a senior analyst at She said her forecast for the entire year had to be modified after July’s performance, with expectations for 17.2 million units, up from the previous goal of 16.8 million autos.

The auto industry’s record has been set back in 2000 at 17.4 million vehicles. And the performance for the full year is expected to be strong thanks to the crop of models to reach hot and high-volume segments: Lincoln is delivering the new MKX crossover, Honda is putting into dealers its refreshed Accord in just a few weeks and the upgraded Hyundai Sonata, featuring both Google’s Android Auto and Apple’s CarPlay, is also coming. In July, total auto sales soared 5.3 percent from the same period last year, thanks to a 13 percent jump in light-trucks.

Via Automotive News