Consumer demand for Ford’s vehicles continues to grow, with April sales increasing 16 percent versus a year ago and year-to-date sales up 16 percent – totaling 686, 498 vehicles.
That increase is somewhat significant, considering the automaker no longer has Mercury sales — which were discontinued in 2010 — to lump into that total. Predictably, April’s sales growth is driven by the Ford brand itself.
Ford dealers have two all-new small cars in their showrooms that are resonating with consumers. For the second month in a row, sales for Ford’s new Fiesta eclipsed 9,000. The all-new 2012 Focus also is selling briskly. Focus sales totaled 17,265, up 22 percent versus a year ago.
Fusion set a new April record with sales of 21,189, up 12 percent versus a year ago.
The Ford Mustang (up 59 percent) and Lincoln MKZ (up 40 percent) also posted higher sales than a year ago.