President Barack Obama recently announced that he mulls the easing of the 54-year-old US trade embargo against Communist-ruled Cuba, spawning a political debate on whether the auto industry should reenter the country.
The clash is obvious – on one side there are the businesses that don’t mind dealing with dictators and criminals as long as the “Benjamins” start flowing, and on the other sit the pillars of anti-Castro politics. There is increased headwind and a complex political skirmish shadowing the trade restrictions, which, if lifted, would allow the revival of US auto sales in Cuba. But there’s also an economic problem – the vast majority of the population lives in poverty and won’t be able to afford new or even used American cars.
Still, the Detroit three seem enthused to the prospect of selling cars to Cuba. Today, the US law severely censors American companies from operating any businesses in Cuba and all the parties implicated in the new clash know that any sanctions being lifted – whether on goods, including US automobiles – are still a long way off. To give up the sanctions, the restrictions would need to be voted by the Congress and Republicans will have majority since January.
Via Automotive News