Volkswagen was in the middle of a major diesel strategy taking place in the United States, which should have brought back the brand’s positive sales from a few years back, but now the plans have been blown to pieces by the diesel emissions scandal.
The German automaker, which is on the course of completely reshaping its overall strategy around the world after it admitted it had cheated on diesel emissions tests, announced recently it would move away from diesels on the US market, instead concentrating on electric cars – even as the former technology offered a combination of positive factors, including durability, improved emissions and fuel savings. But the diesel market in the US will not be abandoned. Instead, General Motors, the largest US automaker, has turned its focus on it. According to Mark Reuss, GM’s executive vice president of Global Product Development, Purchasing and Supply Chain, the group’s diesel projects for the upcoming Chevrolet Cruze and Cadillac models are still approved. “The Cruze Diesel is too good not to do it,” he commented, adding that Cadillac is focusing on four and six-cylinder diesel engines for the European market, which in turn would also reach US dealerships. And they are also launching the 2.8-liter four cylinder Duramax diesel on the Chevrolet Colorado and GMC Canyon.
And other automakers, such as Mazda, Jaguar, Land Rover, Nissan, Jeep and Ram are all committed to the technology. Another interesting diesel offer – the all new Titan full-size pickup which uses a 5.0-liter Cummins turbodiesel – has already won an important market accolade, being awarded the “Truck of Texas” prize last week.