The US luxury market, the largest in the world, is a very heated debate and this year BMW and Mercedes-Benz have been swinging jabs and punches every month.
Now, halfway through the year, BMW managed to snatch a mid-term leadership rank from Mercedes-Benz after posting the best results for any June in the brand’s history. The German brand surged 6.5 percent in monthly deliveries from the same period last year to a total of 32,176 BMW cars and sport utility vehicles. Meanwhile, Mercedes-Benz, the third biggest luxury carmaker in the world, recorded its own June historic top figure – growing sales by 5.8 percent to 28,044 units. Now the six-month lead BMW has on Mercedes-Benz is of just 3,653 autos, with the latter holding to the title back in 2013 and losing it last year to its archrival. Luxury carmakers surged in line with the best half-year sales across the US auto market in a decade and as cheaper models lifted their appeal for the younger generation. During the January to June period, BMW sales increased 7.1 percent to 168,623 units and Mercedes-Benz posted a stronger surge of 8.8 percent to 164,970 vehicles.
Third placed Lexus also showed a strong result, with a sales jump of 11 percent to 26,121 units and for the six-month period its growth has thoroughly outpaced its bigger rivals, with the Toyota unit jumping 15 percent to 158,848 autos. It even held briefly the leadership position after the first four months tally. Fourth placed Audi soared 8.3 percent last month to 18,262 units, with a year-to-date gain of 11 percent to 93,615 vehicles.