US: Brembo expands local presence image

The Italian auto parts manufacturer, mainly known for its braking components through years of association with high-performance car brands and motorsport is increasing its investments in the world’s second largest auto market.

As the Italians, led by Chairman Alberto Bombassei, follow a new strategy that seeks expansion into the original equipment segment, Brembo SpA has been lately investing in expanding its factory in Homer, Michigan, needing the added production capacity because of a growing list of manufacturers.

“This expanded and modernized production facility represents a new foundation for Brembo in North America enabling us to increase our presence in the U.S. market and offer better service to our clients,” said Bombassei.

After it bought the plant as part of the acquisition deal to control the Hayes-Lemmerz brakes unit back in 2007 and renovated and expanded the factory in 2008, 2012 and 2013, the manufacturer also added a new caliper and corner module plant next to the disc manufacturing facility.

The unit now has 450 employees, from 100 in 2007 and is expected to expand this year its production by 25% from 2013’s 10 million discs and 300,000 calipers and corner modules to 12.5 million discs and 400,000 of the latter. Brembo expects North America to become the company’s No.1 region by the year’s end, and the factory it holds there to also cater for customers around the globe as 95% of its production is dedicated to new cars as original equipment.