US: Cadillac’s new headquarters to be located in SoHo, Manhattan image

General Motors opted to allow its luxury unit Cadillac to gain more independence by shifting its headquarters to New York. The new location will be in the 330 Hudson building that sits between SoHo and Greenwich Village.

The brand has recently signed a lease to occupy 34,000 square feet in the building, owned by Beacon Capital Partners, Ivanhoé Cambridge and Callahan Capital Properties. Cadillac’s strategy for the new headquarters calls for the relocation of around 100 employees in the first part of 2015. The brand announced back in September it would move the marketing headquarters to New York in a bid to increase awareness on behavior and trends that move the luxury goods market beyond the Midwest. Johan de Nysschen, Cadillac’s recently appointed president said that the move to New York is “a key step in Cadillac’s ongoing global expansion.”

The new office space is located on the 15th and 16th floors, with 14-foot ceilings and 10-foot glass panel windows that allow natural light in and offer excellent views towards the Hudson River and much of the city’s west side. Cadillac is only using the new office for salaried employees, as the brand’s engineering and product development remain at the company’s Technical Center in Warren, Michigan.