/ Industry, News / US carmakers’ debuts are faster than ever

US carmakers’ debuts are faster than ever

Linked In Share
US carmakers' debuts are faster than ever

While sales across the US have been the best since before the last great recession of 2008-2009, the automakers feel the pressure, as the industry has become highly competitive and incentive driven.

In their attempt to survive the new scenery, automakers now resort to faster product changes – which allows them to introduce new technologies and keep initial prices up for an extended period of time.

On average, in the last 20 years, the US carmakers had 38 new models out each year, but in the next four years the statistics will surge towards 48, says John Murphy, senior auto analyst for Bank of America Merrill Lynch Global Research.

“The model-intro activity is picking up pretty aggressively as we go through the next four years,” says Murphy. “The companies have had enough time to recover from the trough in sales in 2009, ramp up the product investment and pull some stuff forward a little bit, and what we’re going to see in the next four years is some great new products. And obviously new products should help bring consumers into the showroom to drive sales higher.”

The ongoing faster product cycle trend is driven by the automakers’ thirst for additional market share gains, the desire to profit from the rising demand for models in the SUV/crossover segment and the need to swiftly meet new and stricter federal regulations on fuel efficiency and pollution.

by Aurel Niculescu (my Google+) - Tuesday, July 15th, 2014 - filed under Industry, News. Image credit: .
Linked In Share
Related Articles
model debuts product life cycle us


Discuss: US carmakers’ debuts are faster than ever

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Ecclestone lets frustration show in Malaysia
Ecclestone lets frustration show in MalaysiaMar.27 (GMM/Inautonews.com) Bernie Ecclestone cut a frustrated figure on Friday. Speaking to reporters in Malaysia, the F1 ...
BMW X5 xDrive40e is preparing for Shanghai debut
BMW X5 xDrive40e is preparing for Shanghai debutBMW is getting ready to officially present the new X5 xDrive40e during the 2015 Shanghai Motor Show, next month. The BMW X5 ...
[VIDEO] Porsche 911 GT3 RS races Cayman GT4 in new promo
[VIDEO] Porsche 911 GT3 RS races Cayman GT4 in new promoA new Porsche promotional video is showing the brand new Cayman GT4 and the 911 GT3 RS racing each other on a mountain road and ...
It’s official – Mercedes-Benz confirms its first ever pickup truck
It’s official – Mercedes-Benz confirms its first ever pickup truckMercedes-Benz has officially announced its plans to put a pickup truck into production by the end of the decade. The German ...
2016 BMW M135i gets massive photo gallery
2016 BMW M135i gets massive photo galleryBMW has released a large photo gallery with the recently unveiled M135i, the company’s hot hatch. After being officially ...
PSA chooses France factory expansion instead of Spanish plant
PSA chooses France factory expansion instead of Spanish plantPSA Peugeot Citroen announced that it decided to expand engine production through an upcoming investment plan, with the winner of ...
India: Honda to lift production capacity as demand recovers
India: Honda to lift production capacity as demand recoversThe third largest Japanese automaker, Honda Motor Co., has announced recently it would invest around 9.65 billion rupees ($154 ...
McLaren plans 540C
McLaren plans 540CA new entry-level sports car, to slot below the upcoming 570S, previously known as the Sport Series, will be developed by the ...
Honda S660 to get international version with a larger engine
Honda S660 to get international version with a larger engineThe brand new Honda S660 sports car is believed to spawn an international variant which should be powered by a larger ...
Mercedes-Benz C-Class Estate AMG Line by Brabus
Mercedes-Benz C-Class Estate AMG Line by BrabusThe aftermarket specialists from Brabus have recently worked their magic on the Mercedes-Benz C-Class Estate AMG Line. The ...
Testing becomes crucial element in race towards autonomous vehicles
Testing becomes crucial element in race towards autonomous vehiclesAutomakers and technology companies, such as Internet search giant Google Inc., have kickstarted an amazing race to become the ...
2015 Dodge Durango R/T goes official
2015 Dodge Durango R/T goes officialDodge has officially pulled the wraps off the 2015 Durango R/T which has received a series of updates and it will be offered for ...
Buick Enclave Tuscan Edition introduced
Buick Enclave Tuscan Edition introducedThe Tuscan edition of the 2016 Enclave has been recently introduced by Buick as the model is adding a variety of changes for the ...
US: March sales could surprisingly post a decline
US: March sales could surprisingly post a declineIn what could bring a surprising and rare monthly decline, the auto sales for last month now hangs on the final days to see if ...
[VIDEO] Kermit Green Ferrari 458 Speciale
[VIDEO] Kermit Green Ferrari 458 SpecialeA unique version of the Ferrari 458 Speciale, finished in Kermit Green, has been recently spotted. Last year, we have seen Jay ...
Read more automotive news


2015 Geneva Motor Show Coverage

bmw x5 xdrive40e shanghai motor show 1
BMW_M135i_3dr
Mercedes-Benz C-Class Estate AMG Line by Brabus tuning 1
2015 Dodge Durango RT 1
2016 Buick Enclave Tuscan Edition 1
2016 kia optima 1
Mitsubishi ASX 2,2 Diesel AT Instyle 4WD 01
BMW 2-Series Active Tourer 218d 01
Alpina B5 Bi-Turbo and B6 Bi-Turbo Edition 50 1
lamborghini-aventador-crash-china-11
2015 toyota rav4 hybrid 1
30-jahre-m5-for-sale-4-1050x788

More automotive from inautonews
BMW is getting ready to officially present the new X5 xDrive40e during the 2015 Shanghai Motor Show, next month. The BMW X5 plug-in hybrid, or the xDrive40e as it has been officially named, will be officially introduced at the 2015 Shanghai Motor Show, next month, and the images posted below stand ...
read more
Inautonews Editors Section
Test Drive – Mitsubishi ASX 2.2 Diesel AT Instyle 4WD
Test Drive – Mitsubishi ASX 2.2 Diesel AT Instyle 4WD The Mitsubishi ASX can be called just about anything except for “new” and this is the word we are looking for because the company seems to have ...
Test Drive – BMW 2-Series Active Tourer 218d
Test Drive – BMW 2-Series Active Tourer 218dIn an attempt to keep production costs low and to go ahead with its times, the 2-Series Active Tourer is the first vehicle made by BMW with a ...
Test Drive: BMW 225i Active Tourer
Test Drive: BMW 225i Active TourerOne word of advice from the very beginning – if you’re a BMW purist that believes the blue-white logo has nothing in common with front wheel ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Mercedes-Benz cars in two separate campaignsMercedes-Benz has recently issued two separate recall campaigns which are covering a total of ... Recall roundup: Three separate campaigns announced by FordFord has issued three separate recall campaigns which are affecting approximately 220,000 vehicles ...
Safety Section