/ Chevrolet, Industry, News / US: Chevrolet hopes to spur sales with new pickup editions

US: Chevrolet hopes to spur sales with new pickup editions

Linked In Share
US: Chevrolet hopes to spur sales with new pickup editions

Chevrolet just introduced the latest Rally special editions for its full-size Silverado pickup. The brand hopes the new introduction can broaden the appeal of the truck – as pickups have been lately sold mainly for commercial purposes.

Not long ago, the pickup sales were spurred by the so-called “urban cowboys” – drivers that chose the models to show off in their suburban driveways, not for work or chores. The segment was mostly killed off during the recession, but Chevy hopes they’re back with a bang and looking for the new Rally edition.

“Silverado won more awards in 2014 than any other pickup,” says John Fitzpatrick, Silverado senior marketing manager, adding his hope that “The Rally Edition packages will let customers add an aggressive new look to this great all-around performer.”

Also, the big Silverado line needs some sales backing, as the recently refreshed model hasn’t enjoyed the same delivery jumps as the Ford F-150 and Fiat Chrysler’s Ram 1500. Even if the model was blessed with great reviews and won the North American Truck of the Year trophy in January. The company even offered bigger incentives compared to its rivals, but industry data shows that this only ate away the earnings level at the brand.

by Aurel Niculescu (my Google+) - Friday, August 22nd, 2014 - filed under Chevrolet, Industry, News. Image credit: .
Linked In Share
Related Articles
demand rally sales silverado spur us


Discuss: US: Chevrolet hopes to spur sales with new pickup editions

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Leaked – New-gen Audi A4
Leaked – New-gen Audi A4A few images with the new generation of the Audi A4 have emerged and they are revealing part of its front fascia and the interior ...
Honda S660 Concept Edition introduced
Honda S660 Concept Edition introducedThe Honda S660 Concept Edition has been designed to celebrate the launch of the regular S660 and it is a limited-run model which ...
[VIDEO] See this Ferrari LaFerrari do donuts inside
[VIDEO] See this Ferrari LaFerrari do donuts insideDonuts and burnouts seem to be the Ferrari LaFerrari’s special and such a hypercar has been recently filmed while burning its ...
Mechanic takes BMW M4 Coupe for refill, crashes it
Mechanic takes BMW M4 Coupe for refill, crashes itA BMW mechanic has taken an M4 Coupe for a refill but he ended up crashing the performance model into a tree. A 23-year old guy ...
Recall roundup: BMW X5 for airbag problems
Recall roundup: BMW X5 for airbag problemsBMW has recently issued a recall for the X5 full-sized SUV because of a problem with its airbags. The German based automaker BMW ...
[VIDEO] Ferrari 488 GTB filming its promo
[VIDEO] Ferrari 488 GTB filming its promoThe Ferrari 488 GTB has been spotted recently on the road where it was filming its first promotional video. Ferrari has been ...
[VIDEO] Dodge Challenger SRT Hellcat goes drifting
[VIDEO] Dodge Challenger SRT Hellcat goes driftingA new video released onto the web is showing the impressive Dodge Challenger SRT Hellcat drifting on public roads. The Dodge ...
Renault Captur and Kadjar might get RS versions
Renault Captur and Kadjar might get RS versionsThe two crossovers currently produced by Renault, the Captur and the Kadjar, are expected to receive Renaultsport versions in the ...
Trailer carrying McLaren MP4-12C gets hit by train, supercar destroyed
Trailer carrying McLaren MP4-12C gets hit by train, supercar destroyedA trailer carrying a McLaren MP4-12C supercar has been hit by a train last week, in Orange Park, Florida, and the exotic ride has ...
Aston Martin Vulcan to debut in North America
Aston Martin Vulcan to debut in North AmericaAston Martin has announced the North American debut for the Vulcan track-only supercar during the 2015 New York Auto Show. The ...
[VIDEO] Ferrari LaFerrari goes drifting, almost crashes on the Ring
[VIDEO] Ferrari LaFerrari goes drifting, almost crashes on the RingA rare example of the Ferrari LaFerrari has been recently taken to the famous German track, the Nurburgring, where it was almost ...
Cadillac CT6 to bring lightweight approach to GM products
Cadillac CT6 to bring lightweight approach to GM productsGeneral Motors is set to introduce the upcoming large size CT6 sedan during the New York Auto Show this week and while the model ...
Dodge to produce 1,000 more SRT Hellcats
Dodge to produce 1,000 more SRT HellcatsDodge has recently announced that the production of the Challenger SRT Hellcat and Charger SRT Hellcat will be supplemented by ...
Spotted – McLaren 675LT
Spotted – McLaren 675LTAn example of the recently unveiled McLaren 675LT has been spotted recently in Spain while it was being driven on public ...
US: FCA sales streak puts pressure on dealers
US: FCA sales streak puts pressure on dealersFiat Chrysler Automobiles US, formerly the Chrysler Group, is set to report its sales for March on April 1 and the tally is going ...
Read more automotive news


2015 Geneva Motor Show Coverage

2016 audi a4 1
Honda S660 Concept Edition 1
bmw m4 coupe crash mechanic netherlands 1
mclaren mp4-12c crash train florida 1
mclaren 675lt spotted spain 1
Audi R8 V10 Plus Vegas Yellow 1
hyundai veloster prototype mid-engine 1
2016 Porsche Panamera Edition 1
Range Rover SVAutobiography 1
Lincoln Continental Concept 1
bmw x5 xdrive40e shanghai motor show 1
BMW_M135i_3dr

More automotive from inautonews
A few images with the new generation of the Audi A4 have emerged and they are revealing part of its front fascia and the interior design. Audi’s answer to the BMW 3-Series, Mercedes-Benz C-Class, Jaguar XF or Cadillac ATS, amongst others, is called the A4 and it has been around for quite a few ...
read more
Inautonews Editors Section
Test Drive – Mitsubishi ASX 2.2 Diesel AT Instyle 4WD
Test Drive – Mitsubishi ASX 2.2 Diesel AT Instyle 4WD The Mitsubishi ASX can be called just about anything except for “new” and this is the word we are looking for because the company seems to have ...
Test Drive – BMW 2-Series Active Tourer 218d
Test Drive – BMW 2-Series Active Tourer 218dIn an attempt to keep production costs low and to go ahead with its times, the 2-Series Active Tourer is the first vehicle made by BMW with a ...
Test Drive: BMW 225i Active Tourer
Test Drive: BMW 225i Active TourerOne word of advice from the very beginning – if you’re a BMW purist that believes the blue-white logo has nothing in common with front wheel ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: BMW X5 for airbag problemsBMW has recently issued a recall for the X5 full-sized SUV because of a problem with its ... Computers assist small SUVs in passing crash testsThe subcompact crossover segment is shaping up as the place to go for automakers even on the ...
Safety Section