US: Chevrolet’s brand new car lineup stands to fight with SUV/pickup boom image

A host of new 2016 model year Chevrolet models is heading towards the showrooms, with the General Motors unit showcasing an unparalleled product offensive – five new cars in just eight months.

The drive to deliver five completely new passenger cars in such a short span might have powerful implications in the long-run, if they manage to overcome the short-term issues. The new 2016 Cruze is sitting next to the all-new Malibu, Camaro, Spark and Volt plug in hybrid and the pressure is on to make sure production increases fast, no quality issues are found and dealers stocks are positive. But Gm could also face another factor – bad timing. Four of the five all new models are fuel-efficient passenger cars (the other is a niche performance car) joining the roster while consumers only see in front of their eyes the latest sport utility vehicle, crossover and pickup truck. But Chevy is doing very well in the latter department, with its range of light-trucks jumping sales 20.2 percent so far this year thanks to the large Silverado, midsize Colorado and Equinox SUV.

Meanwhile, the car department is slumping 14.5 percent since the start of the year, while the overall sector across the market is only down 1.3 percent. So, the wildly improved five new models might go a long run to address the situation – thanks to jumps in styling, advanced safety features and cool technologies such as a built-in 4G LTE Wifi hotspot or smartphone integration via Apple CarPlay or Android Auto.

Via Forbes