The all-new 2015 Chrysler 200 sedan has seen its sales jump 40% last month, leading the automotive industry gains even as passenger cars have been increasingly abandoned by US buyers in favor of SUVs and pickup trucks.
The Fiat Chrysler Automobiles brand also launched a new national marketing campaign at the end of the month and increased incentive spending, allowing the recently introduced 200 sedan to gain ground in the segment. That’s even as most rivals have seen the overall industry sales in the mid-size car category dwindling and thus promote aggressive incentives on their best-selling cars.
While Chrysler reported its new 200 sedan went up 40% in October, its rivals mostly reported gains that were normal for the pace expected for the overall industry sales growth. Toyota’s Camry sales rose 13.8%, Nissan Altima was gaining 8.1%, Honda increased Accord deliveries by 7.8% and the Ford Fusion gained 5.1%. The only negative report came from Chevrolet, where Malibu registrations slid 5.1%.
Chrysler’s October sales for the 200 model stood at 11,675 units, but that’s still a lot behind what the segment leader Toyota Camry manages: 33,164 vehicles. The aggressive mid-size segment saw Toyota, Honda and Ford running incentive programs in October, with offers designed to keep customers and attract market share from the rivals.